About The Marketing Guy

I’m Sam Bacon, I have over twenty years’ marketing experience working both client and agency side on a wide variety of products and services including B2C, B2B, consumer goods and FMCG.

Working with major worldwide brands including Clarks Shoes, Coca-Cola and Haynes Publishing has provided me with a wealth of experience across all marketing disciplines such as digital marketing, campaign management, point of sale production, event management and strategic marketing consultation.

I have experience of working across numerous sectors including fashion, medical devices, soft drinks, print/digital publishing and professional services.

I want to work with you and your business to create marketing assets and execute campaigns that fulfil your business objectives whether you’re a start-up, want to drive brand awareness, maximise lead generation, launch new products or enter new markets – we can help!

Key Deliverables

  • Increased website traffic (achieving 500% growth) through rebuilding a company website, targeted outbound marketing campaigns, both paid (SEM) and organic (SEO) search and PPC
  • Successfully developed and delivered a lead generation campaign, achieving a 750% growth for a new service offering
  • Implemented a full LinkedIn strategy including promotional campaigns, job postings and ongoing content achieving over 1000% growth in followers
  • Increased company email campaign open rates to an average 50% and 15% increase of CTRs
  • Creation and implementation of GDPR awareness campaign achieving a reach in excess of 50,000 clients
  • Generated new business leads – over 200 client leads in less than six months

My Career Highlights

 

Testimonials 

Sam has displayed the utmost professionalism and has proven to be a dynamic and well-respected member of the team. He has a well-established reputation and track record of integrity and success and his sustained level of contribution, commitment and accomplishments have been highly valued. 

Anne O’Donnell, CEO and Founding Director, Procorre

 

Sam is a forward-thinking marketing strategist with a knowledge of the publishing sector that is second-to-none. I’ve enjoyed working with Sam immensely on Haynes digital campaigns.

Alexei Lee, Head of Social & PR, Fat Media

 

Sam is an excellent marketer with a vast experience in communications at the highest level. Having worked closely with him on over a dozen projects his winning attributes are clear to see. He possess an endless drive and results-focus, is forever prompt, decisive and well informed and as a client is a true pleasure to work with.

Ross Carroll, Media Manager, Lien Centre for Social Innovation

 

Sam is extremely able and experienced and has an excellent marketing brain. He is very clear about goal-setting and sets challenging but achievable targets which makes him very good to work with – he keeps you on your toes but does it with a smile on his face!

Caroline Harris, Managing Director, Spirit Public Relations

 

Sam is always focused on what matters to his businesses whilst being open to innovative and considered approaches which will add another dimension to marketing his products. I have always found him professional, warm and eager to share his knowledge to further collaborative working.

Felicity Cowie, Founder, Cowiecom

 

Sam is an effective Marketing Manager, he gets things done and always keeps the bigger picture in mind.

Max Boon, PR Manager, Ecotricity and Forest Green Rovers FC

Next Steps…

We offer a free initial marketing consultation to meet you, understand more about your business and how we might be able to help…


Request consultation